How : why how do we do anything means everything-- in business (and in life) / Dov Seidman.

"Published simultaneously in Canada."

Includes bibliographical references (p. 325-330) and index.

Preface -- Acknowledgements -- Prologue: making waves -- How we have been, how we have changed -- Introduction: the spaces between us -- From land to information -- Lines of communication -- Getting flattened -- Technology's trespass -- The ties that bind us -- Distance unites us -- Can you hear me now? -- The age of transparency -- The persistence of memory -- The information superhighway is a one-way street -- The journey to how -- Just do it -- The certainty gap -- The failure of rules -- How we succeed in business -- How we go forward -- How we think -- Intro: the paradox of journey -- Playing to your strengths -- Help! -- You can judge a book by its cover -- Looking out for number two -- The evolution of what is valuable -- Believe it -- From can to should -- Rules as proxies -- Dancing with rules -- On the tip of your tongue -- Unlocking should -- Risk and reward -- Keeping your head in the game -- Distraction -- Microinequities -- Dissonance -- Doing consonance.

Reveals how businesses and leaders can create lasting success by explaining how companies can shape their corporate cultures to build strong, principled organizations that achieve sustainable profits without sacrificing core values.