The power of pull : how small moves, smartly made, can set big things in motion / John Hagel III, John Seely Brown, Lang Davison.

Includes bibliographical references (pages 261-262) and index.

The diminishing power of push -- Access in an unpredictable world -- Attracting what we need -- Achieving our potential: the highest level of pull -- The individual's path to pull -- Pulling from the top of institutions -- Using pull to change the world -- Epilogue : the journey from passion to potential.

Explains the principles of "pull" and how to effectively apply it to individuals and organizations to increase organizational and social change and develop creative talent.

In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that they've carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream. But many of us remain stuck in old practices--practices that could undermine us as we search for success and meaning. In this revolutionary book, three doyens of the Internet age, whose path-breaking work has made headlines around the world, reveal the adjustments we must make if we take these changes seriously. In a world of increasing risk and opportunity, we must understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and effectiveness. Pull can turn uncertainty into opportunity, and enable small moves to achieve outsized impact. Drawing on pioneering research, The Power of Pull shows how to apply its principles to unlock the hidden potential of individuals and organizations, and how to use it as a force for social change and the development of creative talent. -- Jacket.