Knock 'em dead cover letters : cover letters and strategies to get the job you want / Martin Yate, New York Times bestselling author.

Earlier editions published as: Cover letters that knock 'em dead.

Includes bibliographical references (pages 303-312) and index.

1. Cover letters : the secret weapon of your job search -- 2. Six high-mileage cover letters : nonspecific jobs, online job postings, headhunters, the executive briefing, broadcast and networking -- 3. Know the job, know your customer : point of view of employer's priorities -- 4. How to identify and build a desirable professional brand -- 5. Elements of a great cover letter -- 6. How to build a killer cover letter -- 7. How to polish and edit your letters for maximum impact : brevity and punch -- 8. Use cover letters to get four times the interviews -- 9. Sending out cover letters -- 10. Sample letters -- Career consultants and resume writing services.

Great strategies for writing killer cover letters! At a time when every job seeker needs an edge, Martin Yate, CPC, shows you how to dramatically increase your chances of landing an interview with a dynamic cover letter. Using his 25+ years of experience, he has built a practical, easy-to-follow approach to creating every type of letter you will use in a job search.