The art of the start : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki.
Material type: TextPublication details: New York : Portfolio, 2004.Description: xii, 226 pages : illustrations ; 24 cmISBN:- 1591840562
- 9781591840565
- 658.1/1 22
- HD62.5 .K38 2004
- QP 230
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Illinois Leadership Center | HD62.5.K38 2004 (Browse shelf(Opens below)) | Available | 4000001296 |
Includes bibliographical references and index.
The art of starting -- The art of positioning -- The art of pitching -- The art of writing a business plan -- The art of bootstrapping -- The art of recruiting -- The art of raising capital -- The art of partnering -- The art of branding -- The art of rainmaking -- The art of being a mensch.
Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.
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