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The art of the start : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki.

By: Material type: TextTextPublication details: New York : Portfolio, 2004.Description: xii, 226 pages : illustrations ; 24 cmISBN:
  • 1591840562
  • 9781591840565
Subject(s): DDC classification:
  • 658.1/1 22
LOC classification:
  • HD62.5 .K38 2004
Other classification:
  • QP 230
Online resources:
Contents:
The art of starting -- The art of positioning -- The art of pitching -- The art of writing a business plan -- The art of bootstrapping -- The art of recruiting -- The art of raising capital -- The art of partnering -- The art of branding -- The art of rainmaking -- The art of being a mensch.
Summary: Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Illinois Leadership Center HD62.5.K38 2004 (Browse shelf(Opens below)) Available 4000001296

Includes bibliographical references and index.

The art of starting -- The art of positioning -- The art of pitching -- The art of writing a business plan -- The art of bootstrapping -- The art of recruiting -- The art of raising capital -- The art of partnering -- The art of branding -- The art of rainmaking -- The art of being a mensch.

Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.

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