Innovation, the missing dimension / Richard K. Lester & Michael J. Piore.
Publication details: Cambridge, Mass. : Harvard University Press, 2004.Description: ix, 223 p. ; 22 cmISBN:- 0674015819 (cloth : alk. paper)
- 658.5/14 22
- HC110.T4 L47 2004
| Item type | Current library | Call number | Status | Date due | Barcode | |
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The Career Center | HC110.T4 L47 2004 (Browse shelf(Opens below)) | Available | 2012-0153 |
Includes bibliographical references (p. 197-206) and index.
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Patron comment on 2012-11-06
As the global economy continues to suffer, the prosperity of every business will become more reliant on its ability to produce new and innovative services/products to its consumer base. Lester and Piore offer a case-by-case analysis of the economy’s most dynamic sectors: the cell phone, medical, and clothing industry. These industries are largely managed by analysis and interpretation; although executives regularly utilize the process of analysis to assess various risks and rewards, few choose to invest in interpretation. However, it is the interpretation that provides the creativity needed to sustain any entrepreneurial endeavor. Innovation is a great read for any future entrepreneur or business owner looking to learn the tricks to survive in this economic climate from two world-renowned MIT economics professors. Finally, this book is a great resource to both aid in the understanding of the current economy and while additionally serving to jumpstart the entrepreneurial creativity of any reader.