TY  - BOOK
AU  - Kawasaki,Guy
TI  - The art of the start: the time-tested, battle-hardened guide for anyone starting anything 
SN  - 1591840562
AV  - HD62.5 .K38 2004
U1  - 658.1/1 22
PY  - 2004///
CY  - New York
PB  - Portfolio
KW  - New business enterprises
KW  - Entrepreneurship
KW  - Cria�c�ao de empresas
KW  - Empreendedorismo
KW  - Empresas
KW  - fast
KW  - Unternehmensgr�undung
KW  - gnd
KW  - larpcal
KW  - cr�eation d'entreprise
KW  - esprit d'entreprise
KW  - rero
KW  - swd
N1  - Includes bibliographical references and index; The art of starting -- The art of positioning -- The art of pitching -- The art of writing a business plan -- The art of bootstrapping -- The art of recruiting -- The art of raising capital -- The art of partnering -- The art of branding -- The art of rainmaking -- The art of being a mensch
N2  - Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies
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