TY  - BOOK
AU  - Heath,Chip
AU  - Heath,Dan
TI  - Switch: how to change things when change is hard
SN  - 9780385528757
AV  - BF637.C4H43 2010 
U1  - 303.4 22
PY  - 2010///
CY  - New York
PB  - Broadway Books
KW  - Change (Psychology)
KW  - Adaptation, Psychological
KW  - fast
KW  - Changement organisationnel
KW  - ram
KW  - Changement (psychologie)
KW  - Changement (Psychologie)
KW  - R�ealisation de soi
KW  - Adaptation (Psychologie)
N1  - Includes index; 1. Three surprises about change -- Direct the rider -- 2. Find the bright spots -- 3. Script the critical moves -- 4. Point to the destination -- Motivate the elephant -- 5. Find the feeling -- 6. Shrink the change -- 7. Grow your people -- Shape the path -- 8. Tweak the environment -- 9. Build habits -- 10. Rally the herd -- 11. Keep the switch going -- How to make a switch -- Overcoming obstacles -- Next steps
N2  - "In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline."--Jaquette
UR  - http://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=9780385528757&sessionid=0&srcdbname=worldcat&key=81932280d722fe69fc45584577ec665736a77c4cdf1d36e01055942fda0b3012&ectype=EXCERPT
ER  -