TY  - BOOK
AU  - Chritton,Susan
TI  - Personal branding for dummies
T2  - For dummies
SN  - 9781118117927 (pbk)
AV  - HF5415.1255 .C484 2012
U1  - 650.1 23
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Branding (Marketing)
KW  - Public relations
N1  - Includes index; Introduction -- Why is personal branding important? -- Knowing your brand -- Communicating your brand with the world -- Controlling your brand ecosystem -- The part of tens
N2  - Learn how to create and maintain your personal brand. With the help of this guide, you'll establish a professional presence and personal brand identity to keep yourself distinguished in the business world
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UR  - http://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=1118117921&sessionid=0&srcdbname=worldcat&key=844b39c039510e96e0c131c19999899fcbfa86fd0179e2cd5b10fd66999c233c&ectype=TOC
ER  -