Free marketing : 101 low and no-cost ways to grow your business, online and off / Jim Cockrum.
Material type:
TextPublication details: Hoboken, N.J. : Wiley, c2011.Description: xxiii, 327 p. ; 24 cmISBN: - 9781118034712 (hardback)
- 1118034716 (hardback)
- 9781118120040 (ebk)
- 1118120043 (ebk)
- 9781118120033 (ebk)
- 1118120035 (ebk)
- 9781118120026 (ebk)
- 1118120027 (ebk)
- 658.8 22
- HF5415 .C54237 2011
- BUS043000
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Includes index.
"There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, there is a world of free and very inexpensive ways to get the word out. Free Marketing takes us through all these online tips and tricks and explains how best to promote our businesses. However, the book goes beyond the obvious, it covers so much more than the online tricks you'd expect. Whilst half the book looks at online opportunities for free promotion, the other half is full of ingenious and innovative ways to market for free offline. And these are tried and tested techniques; the author uses them for his own business and brings in millions with almost no marketing budget.The book includes 100 free marketing ideas, including: Use eBay to auction your services - author made $30,000 in one auction doing this Create a "squeeze page", the most powerful one page website you'll ever build Use YouTube videos to grow sales Turn your top 20 customers into your sales force Find a common enemy that your customers hate Join forces with the competition "--
Patron comment on 2014-10-20
The author starts by speaking about how to best market yourself online because nowadays with the explosion of social media that's prevalent everywhere, most things said about you do become permanent. As a solution, this author offers solutions to manage your online reputation for a business or personal status. And the best one is to fix every problem quickly, and never accept something that happens as final. This book would be beneficial for any students look for an entrepreneurial experience after graduation because starting up a business can obviously be stressful, tumultuous and difficult. It'd also be useful for students interested in marketing in general because it speaks greatly to how to mend PR-related damages that occur pretty frequently. The organization and casual tone made it really easy for me to read and understand what the author was trying to convey.