Switch how to change things when change is hard Chip Heath and Dan Heath.

Includes index.

1. Three surprises about change -- Direct the rider -- 2. Find the bright spots -- 3. Script the critical moves -- 4. Point to the destination -- Motivate the elephant -- 5. Find the feeling -- 6. Shrink the change -- 7. Grow your people -- Shape the path -- 8. Tweak the environment -- 9. Build habits -- 10. Rally the herd -- 11. Keep the switch going -- How to make a switch -- Overcoming obstacles -- Next steps.

"In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline."--Jaquette.