The work book : how to build your personal brand and get hired! / Bill Hobbs.
Material type:
TextPublication details: La Plata, MD : The La Plata Press, c2012.Description: iv, 115 p. ; 21 cmISBN: - 9780985845605 (sc)
- 0985845600 (sc)
- HF5415 .H63 .W67 2012
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The journey -- Choices -- Money matters -- Fit first -- Representative resumes -- Reaching out -- Face to face -- Connecting -- So many options -- First, second, and third impressions -- Planning for success -- Execution -- Selling great ideas -- Selling yourself.
This new business book, written by a Fortune 500 sales manager with extensive field experience, offers sage advice for seasoned professionals and first-time job seekers alike. "The WORK Book" answers the myriad questions business professionals and those seeking a career in business face from the perspective of a man who doesn't just read about these topics but who in fact lives them. Specifically, it shows readers how to plan for and choose the right career, teaches readers how to create a strong personal brand, offers keen insights on creating an effective resume, preparing for interviews, and negotiating with companies, including dealing with multiple job offers; illustrates concepts through dialogue scenarios that provide specific context; facilitates immediate process application through worksheets that accompany the text; offers advice on advancing an existing career and selling ideas to other employees and managers; can be read in less than two hours and applied immediately.
Patron comment on 2013-12-05
In a short and to-the-point style, Bill Hobbs writes The Work Book: How to Build Your Personal Brand and Get Hired! In these 15 chapters, Hobbs explores and walks the audience through the journey of pre, intra, and post job selection timeline. Written in a first person narrative with a coaching voice, splashes of personal examples of positive and negative experiences are found throughout the chapters. Some even include interactive steps for the reader to participate in on brainstorming ideas of their future. The content covers materials that include: job selection and applications, resumes, interviews, networking, successful futures, creating and sustaining a personal brand, and more. This book is suited for the entry-level new hires. However, all walks of careers can benefit from Hobbs’ professional advice in developing oneself.