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Buy-in : saving your good idea from being shot down / John P. Kotter and Lorne A. Whitehead.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business Review Press ; London : McGraw-Hill [distributor], c2010.Description: xi, 192 p. ; 22 cmISBN:
  • 9781422157299 (hbk.)
  • 1422157296 (hbk.)
Subject(s): DDC classification:
  • 650.1 22
LOC classification:
  • HF5438.5 .K686 2010
Online resources:
Contents:
The death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas.
Summary: Kotter and Whitehead reveal how to win the support for ideas by understanding the generic attack strategies that naysayers and obfuscators deploy, and engaging these adversaries with tactics tailored to each strategy.
List(s) this item appears in: Communication Skills | Professional/Career
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The death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas.

Kotter and Whitehead reveal how to win the support for ideas by understanding the generic attack strategies that naysayers and obfuscators deploy, and engaging these adversaries with tactics tailored to each strategy.

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