Getting naked :
Lencioni, Patrick, 1965-
Getting naked : a business fable about shedding the three fears that sabotage client loyalty / Patrick Lencioni. - 1st ed. - San Francisco, CA : Jossey-Bass, c2010. - ix, 220 p. ; 22 cm.
Lencioni illustrates the principles of inspiring client loyalty through a business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. Offers a key resource for gaining competitive advantage in tough times: Shows why the quality of vulnerability is so important in business; Includes ideas for inspiring customer and client loyalty...
0787976393 (cloth) 9780787976392 (cloth)
HF5415.525 L46 2010
015547163 Uk
Customer loyalty.
Customer relations.
Customer loyalty.
Customer relations.
HF5415.525 / .L46 2010
658.8/12
Getting naked : a business fable about shedding the three fears that sabotage client loyalty / Patrick Lencioni. - 1st ed. - San Francisco, CA : Jossey-Bass, c2010. - ix, 220 p. ; 22 cm.
Lencioni illustrates the principles of inspiring client loyalty through a business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. Offers a key resource for gaining competitive advantage in tough times: Shows why the quality of vulnerability is so important in business; Includes ideas for inspiring customer and client loyalty...
0787976393 (cloth) 9780787976392 (cloth)
HF5415.525 L46 2010
015547163 Uk
Customer loyalty.
Customer relations.
Customer loyalty.
Customer relations.
HF5415.525 / .L46 2010
658.8/12