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Getting naked : a business fable about shedding the three fears that sabotage client loyalty / Patrick Lencioni.

By: Material type: TextTextPublication details: San Francisco, CA : Jossey-Bass, c2010.Edition: 1st edDescription: ix, 220 p. ; 22 cmISBN:
  • 0787976393 (cloth)
  • 9780787976392 (cloth)
Subject(s): DDC classification:
  • 658.8/12 22
LOC classification:
  • HF5415.525 .L46 2010
Online resources: Summary: Lencioni illustrates the principles of inspiring client loyalty through a business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. Offers a key resource for gaining competitive advantage in tough times: Shows why the quality of vulnerability is so important in business; Includes ideas for inspiring customer and client loyalty...
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Lencioni illustrates the principles of inspiring client loyalty through a business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. Offers a key resource for gaining competitive advantage in tough times: Shows why the quality of vulnerability is so important in business; Includes ideas for inspiring customer and client loyalty...

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